Polo Ralph Lauren needed a unique-but-functional direct marketing concept to draw customers to its new flagship store grand opening. Baesman helped Polo conceptualize, design, and print a piece tailored to its target customer that resulted in a wildly successful opening week.
Polo’s target customer loves the brand’s iconic logo. So we created a die-cut promotional handout that featured just the logo on the front and a discount off purchase coupon on the back for the grand opening. The printed piece was handed out to consumers in high-traffic areas near public transportation and shopping destinations.