Baesman CRM & Loyalty is a division of Baesman Group and specializes in Loyalty, CRM, Direct, and Cross-Channel Marketing solutions for B2C companies including retail, restaurant, and home services. Our deep knowledge of direct-to-customer communication and retail marketing challenges, allows Baesman to build programs that result in profitable customer interactions. Combining our in-house digital execution with Baesman Group’s printing & fulfillment services, we ensure total quality control and a single point of accountability from strategy through execution.
This position requires an excellent collaborator, communicator, and analytical mind with extensive knowledge of retail consumer data, database infrastructure, and agency delivery process management. The successful candidate is a problem solver in a fast-moving and highly diverse environment who will be able to handle multiple complex data-driven projects across clients simultaneously while ensuring accuracy and on-time delivery. Ideal candidates must exercise domain expertise in retail customer marketing analytics, have a solid understanding of key retail marketing performance indicators, and be able to coordinate internally with the Baesman client services team. This person also must be able to clearly articulate project requirements, results, and recommendations. The Customer Insights Analyst thrives on mining data to derive complex retail marketing strategies that meet client objectives, set clients apart from their competition, and deliver proven profitable and repeatable results. The candidate must have extensive experience in modeling/segmentation, advanced analytics, and can translate reporting into actionable insights. Office space will be provided in our Hilliard, Ohio headquarters, but this position also qualifies for working remotely in Ohio as well.