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Programs that create passionate customers. Built by marketers, for marketers.
Do much more with your data. Find, win, and retain the customers you want.
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It’s simple: We get personal. Here’s what that means.
We love people who bring energy and curiosity to work. Sound like you?

Make your messages matter. Your customers will love it.

Losing faith in email marketing? Don’t. The problem isn’t the channel, it’s the message. Recipients still engage with messages that are personal, timely, and offer real value. Irrelevant messages clog inboxes; it’s our mission to make yours as relevant and personalized as possible. So your customers can’t wait to read them

MARKETING STRATEGY

It all starts with strategy.

It’s time for your email program to be productive again! You’re not alone – many brands are seeing email fatigue. We’ll audit your current program, review your data, help define your goals, and determine the best path forward: optimize what you have or create something new. 

Perhaps the answer is an adjusted mix of email and text messages. Or a different cadence. Our approach is more strategic, more analytical, and more responsive to changing needs and tastes. For dozens of our clients, it’s revolutionized the way they engage their loyalists.

  • Customer Journey Mapping
  • Offer Strategy
  • Customer Segmentation
  • KPI Development & Tracking

This is more than marketing automation. We provide an effective, customized hands-on solution for email marketing that works. It’s the only way to send truly personalized content to your customers.

SEGMENTATION

Respect the inbox.

Make sure you’re sending customers the content they really want. We study your data to create a segmentation strategy, understand customer behavior, and help craft personalized campaigns worthy of their time. All of which leads to improved deliverability, more opens, and stronger conversion rates.

Detailed segmentation and personalization is what’s missing in most SMS and email programs. We help you know the perfect time to send the right offer, so your recipients stay engaged.

  • Targeting Parameters
  • Customer Engagement Analysis
  • Strategic Testing Agenda

Baesman has been a real asset and pleasure to work with. They always have great ideas and think outside the box, which quite frankly makes all of us in the Creative Department look good.

Jim McCabe:
Creative Director, Stanley Steamer

CODING & DEPLOYMENT

We do the work. You enjoy the results.

Aside from accuracy, what is the most important factor in digital execution? Speed. Whether we’re launching a new SMS program or a refreshed email campaign, we won’t drag it out – we can be up and running in just a few weeks. We’re platform-neutral; our services integrate easily with Salesforce, Oracle, any ESP, and virtually every CRM system. 

We work fast because we’re focused on digital execution, not creative design. We’ll work with your existing design resources to make sure their work is seen, opened, and enjoyed by your customers.

  • Code Testing

  • Multi-Step QC Process

  • Dynamic Content

  • Deployment Monitoring

ANALYTICS & REPORTING

A focus on ROI – and constant improvement.

The great thing about email and SMS – as pure digital plays, they provide lots of data: open rates,  click rates, and incremental sales.  And that means you can study those results and adjust or enhance your programs for even better performance. We work with the same analytics platforms as the largest brands in the world. Don’t worry about learning it or coding it – we manage it all, for every channel of execution.

Email & SMS in Action

500k
$500,000 in savings after just one year using our new printing methods.
15%
Customer acquisition rose 15% with a 50% increase in customer data capture.

Get to know your customers better.

When brands get personal with customers, great things happen.

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Beyond the Inbox

There’s so much more to Baesman than email and SMS services. We offer a suite of complementary services that deliver end-to-end marketing success.

More customers and better customer retention
More personalized direct mail marketing
Web to print, on demand
Fulfillment that really delivers

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