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Loyalty

This is loyalty, evolved. Designed by marketers, for marketers.

Welcome to a customer-centric, data-driven, constantly evolving solution that helps you acquire, engage, and grow your most valuable customers. Baesman focuses on core metrics to deliver what every marketer craves: measurable loyalty. 

Collaborative partnership, better results.

As former brand-side marketers, we understand the challenges you face every day. We can help you right away, with minimal disruption and maximum impact. We operate as an extension of your team, providing cross-channel solutions specific to your objectives.

Baesman isn’t a platform-first offering, forcing you down a single, templated path. We’re a marketing-first partner that builds custom loyalty solutions for you and you alone. You’ve never seen loyalty executed so specifically. And so effectively.

How we do loyalty

First, we assign an account team of marketers and technologists to design your loyalty program. Then implementation happens in three phases:

We Construct

Hosting environment, Databases and portals for reporting, Customer experience, Lifecycle journey

We Identify

Business rules, Tiers & program structure, Rewards and issuance frequency, Reporting requirements

We Execute

Data validation, Environmental Testing, User training, Program launch and ongoing support

Loyalty Strategy & Design

The program you’ve always wanted.

Our programs recognize, reward, and influence profitable member behavior. How do we do it? By digging into your data: customer purchase behavior, brand sentiment, channel preferences, marketing objectives, and more. Then we curate a member-centric program and financial model that drives KPIs and provable ROIs. 

This is more than an award-winning technology – it’s a hands-on, collaborative approach to understand and engage your most valuable customers. We call it loyalty evolved, and it will change the way you build relationships with customers.

  • Competitive Audit

  • KPI Development

  • Customer Sentiment

  • Program Design

  • Financial Model

  • Stakeholder Interviews

  • Customer Experience

Implementation & Execution

Don’t worry. We’ve got this.

Say goodbye to the headaches of implementation. Baesman takes on much of the technical heavy lifting, lightening the load on your brand’s IT team. So you’re no longer limited by a lack of time or resources. We can get new programs up and running within 90 days.

  • Data Flow Audit

  • Technology Readiness Assessment

  • Intuition Platform Connection

  • Data Dictionary Review

  • System Integration Planning

Program Management & Analytics

A close watch and constant improvement

Loyalty isn’t built overnight. It’s built on constant nurturing and evolution. We test, learn, and shift with customer expectations and technical advancements, to ensure your program is successful. Welcome to a new level of full service.

  • SAS Analytics

  • Ad-Hoc Analysis

  • Customer Profile Analysis

  • Financial Modeling

  • Customer Insights

Intuition: Our Proprietary Loyalty Platform

Finally – a tool both IT and marketing can love.

Say goodbye to platforms that force your data and processes to conform to them. Baesman Intuition is an open, API-driven loyalty and CRM architecture that integrates with any technology. This is best-in-class software-as-a-service (SaaS) designed with business users in mind. It’s highly configurable and easy to use.

Baesman Intuition is...

Flexible

Intuition easily integrates and ingests data from data warehouses, point-of-sale, e-comm, brand apps, and just about any other system.

Connected

We can connect your upstream data sources in real-time, or via batch transfers.

Growing

Intuition’s roadmap is driven by our customers and their actual program needs.

Tailored

Every version of Intuition is customized for the brand it is serving. KPIs, reports, rewards, and most other features are all configured around your program.

Managed

Baesman hosts, secures, and maintains Intuition in a world-class, non-public cloud data center.

Secure

Intuition is secured by the latest in security technology.

Extensible

Intuition connects and talks to just about any downstream external system.

Inclusive

The platform, the portals, the API, the reports... it’s all included

Common API Connectors

Messaging

Bazaar Voice, Bronto Netsuite, ExactTarget / Salesforce, Responsys

Cloud

Adobe Experience Cloud, AWS, Google Cloud, Microsoft Azure, Oracle

POS

Epicor / Aptos, Micros, NCR

eCommerce

IBM Websphere Commerce, Oracle ATG

Social

Facebook, Pinterest, Twitter, Youtube

Business Intelligence

Business Objects, SAS Business Analytics, SAS Visual Analytics, SSRS

Specialty Platforms

Bazaar Voice, Experticity, Zinio

Is loyalty right for you?

Find out with a Baesman loyalty assessment. We’ll look closely at your customer insights, goals, and the payback you need to justify the investment. Then we’ll determine if a loyalty program is what you need – or if other programs might work harder for you.

Loyalty in Action

138%
Active buyers increased 138% in just one year.
20%
20% of year-one enrollment within the first month.
500k
$500,000 in savings after just one year using our new printing methods.
15%
Customer acquisition rose 15% with a 50% increase in customer data capture.

Get to know your customers better.

When brands get personal with customers, great things happen.

Beyond Loyalty

There’s so much more to Baesman than loyalty programs alone. We offer a suite of complementary services that deliver end-to-end marketing success.

Better email marketing results
Better email marketing results

It’s time for your email to work harder. We’ll refresh your email marketing strategy, streamline the deployment, and get more engagement.

More new customers and better customer retention
More new customers and better customer retention

Data-driven strategies to findretain, and grow the customers you want.

More personalized direct mail marketing
More personalized direct mail marketing

The right message to your best customers at the perfect time. Get relevant and personal with your next campaign.