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4 Healthcare Marketing Privacy Tips for HIPAA Compliance

With mass marketing in the healthcare field, it’s easy to stay compliant with the Health Insurance Portability and Accountability Act (HIPAA) because you aren’t getting personal. However, research...

Direct Mailing List Rental? Yes, please!

Direct mail is an ideal marketing strategy to improve client acquisition, reactivate customers who haven't purchased from you in a while, or even attract new employees for your recruiting efforts. We...

Everything You Need to Know About Personalized Direct Mail Solutions

Direct mail is back! Direct mail has made a comeback as an impactful marketing medium—as long as it’s personalized for each recipient. In this article, we cover the three main considerations for...

5 Ways Direct Mail Marketing Is Still Effective

Chances are you’ve increased your company’s digital marketing efforts in recent years, but this doesn’t mean you should leave all traditional marketing tactics behind.

Fulfillment Distribution Center Solutions for Your Business

Fulfillment is a crucial piece of the puzzle for businesses in a wide variety of industries. Whether you’re storing and shipping point-of-purchase signage to your retailers or kit packing and...

4 Steps to Implementing an Effective Direct Mail Marketing Strategy

Although digital marketing channels have taken on increasing importance for many companies, direct mail can still play an important role in your marketing strategy. Direct mail has long been—and...

5 Reasons Customer Loyalty Programs Are Essential in Retail

Retailers understand the challenges that come with attracting and ultimately retaining customers—especially in today’s competitive climate. That’s why customer loyalty programs are as crucial as ever...

4 Reasons You Should Invest in a Web to Print Partner

B2C retailers, franchises, financial institutions, healthcare, and other industries understand it's important to reach customers frequently with personalized messaging and materials that are...

Brand Loyalists vs. Brand Loyalty

By now, many retailers have included brand loyalty into their marketing mix. Today’s retailers develop programs that not only acquire, retain, and reactivate consumers, they go a step further to...

Direct Mail Gets Personal at Baesman with New Printing Technology

HILLIARD, Ohio – Today, Baesman announced an evolution to the nearly 70-year-old brand and a new capability to their marketing services offerings. The updated brand includes the new tagline “We...

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