.svg)
News & Insights
Cross-Channel Marketing Strategy Explained
Cross-channel marketing is the practice of coordinating messaging, timing, and data across channels, such as email, direct mail, and mobile messaging, to create a unified customer experience. Instead...
Customer Loyalty Management: The Strategy Behind High-Retention Brands
Customer loyalty management turns one-time buyers into repeat customers through personalized, data-driven engagement. Brands that win balance customer acquisition and retention, using segmentation,...
Direct Mail Response Marketing: How to Create Campaigns That Convert
To design direct mail campaigns that actually acquire new customers and re-engage lapsed customers, focus on three essentials: precise targeting, compelling creative, and clear follow-up. The most...
Customer Engagement Management: What It Is & How Brands Use It to Build Loyalty
Customer engagement management is how brands turn everyday interactions into lasting relationships. By combining data, personalization, and consistent experiences, brands can boost engagement, build...
4 Healthcare Marketing Privacy Tips for HIPAA Compliance
With mass marketing in the healthcare field, it’s easy to stay compliant with the Health Insurance Portability and Accountability Act (HIPAA) because you aren’t getting personal. However, research...
Direct Mailing List Rental? Yes, please!
Direct mail is an ideal marketing strategy to improve client acquisition, reactivate customers who haven't purchased from you in a while, or even attract new employees for your recruiting efforts. We...
Everything You Need to Know About Personalized Direct Mail Solutions
Direct mail is back! Direct mail has made a comeback as an impactful marketing medium—as long as it’s personalized for each recipient. In this article, we cover the three main considerations for...
5 Ways Direct Mail Marketing Is Still Effective
Chances are you’ve increased your company’s digital marketing efforts in recent years, but this doesn’t mean you should leave all traditional marketing tactics behind.
Fulfillment Distribution Center Solutions for Your Business
Fulfillment is a crucial piece of the puzzle for businesses in a wide variety of industries. Whether you’re storing and shipping point-of-purchase signage to your retailers or kit packing and...
4 Steps to Implementing an Effective Direct Mail Marketing Strategy
Although digital marketing channels have taken on increasing importance for many companies, direct mail can still play an important role in your marketing strategy. Direct mail has long been—and...