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News & Insights
5 Reasons Customer Loyalty Programs Are Essential in Retail
Retailers understand the challenges that come with attracting and ultimately retaining customers—especially in today’s competitive climate. That’s why customer loyalty programs are as crucial as ever...
4 Reasons You Should Invest in a Web to Print Partner
B2C retailers, franchises, financial institutions, healthcare, and other industries understand it's important to reach customers frequently with personalized messaging and materials that are...
Brand Loyalists vs. Brand Loyalty
By now, many retailers have included brand loyalty into their marketing mix. Today’s retailers develop programs that not only acquire, retain, and reactivate consumers, they go a step further to...
Direct Mail Gets Personal at Baesman with New Printing Technology
HILLIARD, Ohio – Today, Baesman announced an evolution to the nearly 70-year-old brand and a new capability to their marketing services offerings. The updated brand includes the new tagline “We...