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Customizing POP Signage: How Personalized In-Store Messaging Drives Results

Point-of-purchase (POP) signage is a powerful tool in retail marketing, designed to grab shoppers’ attention and influence behavior right where decisions are made. But to truly be effective, signage...

Grow Your Customer File Now to Win the Holidays: How Direct Mail Supports Smarter Acquisition

If holiday sales are the Super Bowl of retail, then Q2 is training camp. The brands that win in Q4 are the ones laying the groundwork now—especially when it comes to growing a strong, responsive...

USPS Rate Hike 2025: What Marketers Need to Know and Plan For

At Baesman, we keep a close eye on anything that affects your marketing performance and bottom line—including postage rates. The U.S. Postal Service (USPS) has proposed new mailing prices set to take...

3 Steps For a More Personalized Contact Strategy That Drives Revenue

With the recent rapid expansion of omni-channel retail tech stacks, many retailers are finding it harder than ever to understand the full picture of their customers’ behavior, making marketing...

The Ultimate All-in-One Portal for Customization, Ordering, and Delivery

Are you struggling to keep your marketing efforts organized and on-brand across multiple locations? Efficiency and consistency are key to maintaining brand integrity and maximizing marketing...

The Resurgence of Direct Mail: Boosting Engagement and ROAS

In a digital-first world, marketers are constantly battling rising ad costs, declining engagement, and increasing consumer fatigue. While digital advertising has long been the go-to strategy, new...

The 4 Fundamentals of Building Brand Loyalty: A Strategy for Retention

Retaining loyal customers is more critical than ever in a competitive market. The ability to create sustained customer loyalty isn’t just a perk—it’s essential for long-term success. With a strategic...

Customer Loyalty Trends for 2025: What Growing DTC Brands Need to Know

As we step into 2025, customer loyalty continues to evolve in response to shifting consumer behaviors, technological advancements, and increasing competition. For growing direct-to-consumer (DTC)...

How to Choose the Right Fulfillment Partner: A Guide for Operations

The modern supply chain is a complex, high-stakes environment where efficiency, accuracy, and scalability are essential. Whether you're managing inventory for a single location or fulfilling orders...

Using AI and Predictive Analytics to Elevate Your Holiday Campaigns

As the holiday season approaches, the stakes for brands of all sizes are higher than ever. It’s not just about selling—it’s about standing out in a crowded marketplace, creating memorable customer...

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