Traditional marketing no longer cuts it in the financial services arena today. Customers increasingly want the brands they trust to interact with them in personal ways, and that includes their financial service institutions. Banks need to make full use of their CRM data in order to deliver that personalization and remain competitive.
Is your credit union looking for ways to keep up and gain an edge in a competitive market? Retaining your members is one of the most foundational ways to do that. Let’s look at some ways credit unions can encourage their members to stick around for the long term through powerful personalization.
Financial institutions are dealing with some tough competition. If you want to shake things up and stand out among your competitors, you may need some newly minted marketing strategies or may need to refine your approach.
When open enrollment is around the corner, health insurance companies need to consider how they’ll attract new members to grow their member base. With many insurance carriers and policies to choose from, consumers can easily go with one of your competitors if you don’t optimize your acquisition marketing.
With mass marketing in the healthcare field, it’s easy to stay compliant with the Health Insurance Portability and Accountability Act (HIPAA) because you aren’t getting personal. However, research shows people respond more to marketing messages and communications that are personalized to them.
Are you making the most of your customer data, or are you leaving this goldmine untapped? Leveraging customer data can help you acquire more customers, reactivate inactive customers, retain customers, and enhance the overall customer experience.
Like many other industries around the world, the paper production industry is facing a supply chain shortage. Paper prices have inevitably increased, and not only are the prices increasing, but the availability of paper stock has become slim as raw material costs rise, mills enact allocations and price increases, and labor shortages continue.
For years now, publications have been declaring that the era of brand loyalty is long gone. Consumers jump from brand to brand to purchase products and are easily convinced to switch brands at the drop of a hat. While it’s true that winning customer loyalty is a greater challenge today, it is possible with the right approach and a focus on building a brand that actually engages customers.
Choosing the right commercial printing company to partner with can seem daunting. How do you make the right choice?
How can you know where there are opportunities for growth if you’re not sure where you stand right now? Analyzing your customer database can reveal opportunities for implementing changes that produce positive results. Plus, establishing a baseline will help you measure ROI as you implement new marketing strategies.