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News & Insights
- Loyalty Programs
- Direct Mail
- CRM & Analytics
- Retail
- Web to Print
- Multichannel
- Email & SMS
- Visual Marketing Production
- Customer loyalty
- Variable Data Printing
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- Franchised Businesses
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- loyalty program
- In-Store Signage
Wide Format Printing: When Signage Needs More Than a Printer
In signage and visual communications, producing the graphic is rarely the hard part. The hard part is bringing a client's vision to life when the obvious approach won't work for the project.
What Makes the Best Direct Mail Campaigns Successful?
The best direct mail campaigns succeed because they combine personalization, precise timing, strong creative, and clear measurement, not because of any single clever tactic. When those four elements...
Customer Segmentation Research: How Brands Discover Their Most Valuable Audiences
Customer segmentation research identifies a brand's most valuable audiences by analyzing real customer behavior, purchase history, and value rather than guessing which groups matter most. Brands use...
Retail Affiliate Web-to-Print: Managing Brand Consistency Across Partner Networks
Retail affiliate web-to-print is a shared, branded print ordering platform that lets independently operated retail partners, dealers, or franchisees order on-brand marketing materials without needing...
Customer Data That Strengthens Loyalty Marketing
Customer loyalty is built on more than points, discounts, and rewards. The strongest loyalty programs use customer data to understand what shoppers want, how they behave, and what will keep them...
Customer Loyalty Plans: What Separates High-Performing Programs From Average Ones
A high-performing customer loyalty plan is built around a specific business goal, whether that is repeat purchase frequency, higher average order value, or stronger customer advocacy, and it uses...
EDDM Tools: Planning More Effective Direct Mail Campaigns
An EDDM tool most often refers to the free USPS mapping tool marketers use to select carrier routes for an Every Door Direct Mail campaign, but the tool itself is only the starting point. Planning an...
How CRM-Powered Loyalty Programs Create Better Customer Experiences
Customer relationship management loyalty programs are loyalty programs built on connected customer data instead of a standalone rewards app or point system. When CRM data, segmentation, and marketing...
The Hidden Costs of Manual Print Ordering Processes
Print ordering can seem simple on the surface: request what you need, approve the artwork, place the order, and wait for delivery. But when those steps happen through emails, spreadsheets, shared...
How to Evaluate Variable Data Printing Companies for Personalized Marketing Success
Variable data printing companies are print production partners that use customer data to personalize each piece of a direct mail campaign, rather than printing the same piece for every recipient. The...