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News & Insights
EDDM Retail Campaigns: How Stores Use Direct Mail to Drive Local Traffic
EDDM direct mail (Every Door Direct Mail) is a USPS marketing service that allows retailers to send promotional mail to every household within selected geographic areas without purchasing a mailing...
Customer Lifecycle Journeys: How Brands Guide Customers From First Purchase to Loyalty
A customer lifecycle journey is the path a customer takes from first purchase to repeat engagement, loyalty, and long-term value. Brands use customer lifecycle journeys to understand what customers...
Holiday POP Displays: Plan Ahead for Holiday Success
The holiday shopping season may feel months away. But for retailers and consumer brands, planning starts much earlier. In fact, brands that plan their holiday retail displays early often get the best...
Variable Information Printing: How Brands Personalize Print at Scale
Variable information printing allows brands to personalize printed marketing materials by changing text, images, offers, and other content based on customer data. It helps brands create more relevant...
Customer Loyalty: What It Really Means (and Why Most Programs Fail)
Customer loyalty is a customer’s continued preference for a brand based on trust, relevance, value, and positive experiences over time. It is not created by points alone. Strong customer loyalty...
Warehouse Kitting Service and Fulfillment: Behind the Scenes of Scalable Marketing
Warehouse kitting service and fulfillment helps brands assemble, store, manage, and distribute marketing materials, branded kits, direct mail, retail assets, and campaign materials at scale. It...
Customer Acquisition: Combining Direct Mail and Email Strategies
How an integratedemail and direct mail acquisition strategy creates a seamless customer journey—from first touch to repeat purchase.
Why Is Customer Loyalty Important? The ROI Behind Retention
Customer loyalty is important because loyal customers are more likely to buy again, engage more often, and create stronger long-term revenue. A strong loyalty strategy helps brands improve retention,...
EDDM Direct Mail: When It Works and When It Doesn’t
EDDM direct mail works best when brands need a broad local reach within a specific geographic area. It is a strong fit for neighborhood awareness, store openings, local promotions, and campaigns...
What Is Customer Loyalty? A Simple Explanation for Marketers
Customer loyalty is a customer’s continued preference for a brand based on trust, positive experiences, relevant communication, and consistent value. Loyal customers are more likely to buy again,...