News & Insights

Sizzling Summer Sales: Maximizing ROI with Direct Mail Analytics

Summer sales events provide an excellent opportunity for businesses to boost revenue and attract new customers with the help of Direct Mail marketing. To make the most of it, it's crucial to track...

Is Direct Mail Still Effective?

In today's digital era, where social media, email marketing, and online advertising dominate the marketing landscape, it's natural to question the effectiveness of traditional channels like direct...

What is Loyalty Marketing?

In today's competitive business landscape, retaining customers and fostering brand loyalty is paramount to sustainable success. This is where loyalty marketing comes into play. It's a strategic...

How to Start a Direct Mail Campaign

In today's digital age, it's easy to overlook traditional marketing methods. However, direct mail campaigns remain a powerful tool for businesses to reach their target audience effectively. Direct...

Customer Data Privacy 101: What It Means for Your Brand

If you want to understand your customers and form strong connections with them, you need customer data. But collecting and managing that data isn’t without its challenges. When you deal with people’s...

Unleashing the Summer Vibes: Customer Loyalty Trends in 2023

With summer just around the corner, it's time to dive into the sizzling customer loyalty trends that will dominate the scene in summer of 2023. Get ready to ride the wave 🌊of personalized...

What Does CRM Mean in Retail? CRM Platforms vs. Retail CRM Partners

Customer relationship management (CRM) is a versatile term used extensively in the business world. However, it doesn’t always mean the same thing from industry to industry.

The Path to Loyal Customers: Email & SMS Marketing for Success

When it comes to marketing your brand, the ultimate goal is to create loyal, engaged customers. However, that goal isn’t achieved overnight. To understand the destination you’re working toward, you...

Leveraging Customer Loyalty in Times of Economic Uncertainty

Let's explore the strategies and insights shared in a recent webinar on leveraging customer loyalty in times of economic uncertainty, by Cassie Preston, Director of Client Services and CRM at Baesman...

What is Direct Mail Marketing?

In this age of digital marketing dominance, businesses often rely heavily on online strategies to reach their target audience. However, amidst the vast sea of digital noise, there's a classic...

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