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News & Insights
Speed-to-Market Advantage: How Web-to-Print Solutions Drive Success
Brands don't just compete on price, product quality, or customer experience—they compete on speed.
Mailing Templates: How to Structure Direct Mail for Maximum Response
A strong mailing template improves direct mail response by making messaging easier to understand, more relevant to the customer, and simpler to act on. The structure of a direct mail piece influences...
Loyalty Marketing Programs: How to Activate and Evolve Your Program Over Time
Loyalty marketing programs work best when they evolve alongside customer behavior, purchase patterns, and engagement trends. Brands that continuously optimize personalization, messaging, rewards, and...
What Is Variable Data Printing? A Simple Guide to Personalized Print
Variable data printing is a digital printing method that personalizes each printed piece using customer data. Brands use it to create personalized direct mail campaigns with customized text, images,...
How Hibbett Built a Customer-First CRM Strategy That Delivers Results
At CRMC 2026, Hibbett and Baesman shared how a decade-long partnership evolved from optimizing a loyalty program into building a customer-centric CRM strategy powered by data, testing,...
Customer Loyalty Marketing: How to Turn Engagement Into Revenue
Customer loyalty marketing helps brands increase repeat purchases, improve customer retention, and grow customer lifetime value through personalized engagement across digital and physical channels....
EDDM Mailing: How Local Businesses Use It to Drive Foot Traffic
EDDM mailing helps local businesses reach every home in a targeted geographic area without needing a customer mailing list. By using USPS Every Door Direct Mail strategically, brands can increase...
Customer Loyalty Analytics: How to Measure and Improve Retention
Customer loyalty analytics helps brands understand which customers stay engaged, what drives repeat purchases, and where retention strategies are falling short. By tracking the right customer...
The Cost of Inconsistent Branding and How Web-to-Print Fixes It
Why Brand Consistency Matters More Than Ever Customers interact with brands across more channels than ever before. They receive emails, browse websites, engage with social media, open direct mail...
Mailers: Why Print Still Plays a Critical Role in Modern Marketing
Mailers still play a critical role in modern marketing because they create physical, measurable customer engagement that digital channels alone cannot replicate. Today’s direct mail campaigns combine...