CRM & Analytics (3)

Back-To-School (BTS) is here and most retailers are taking a deep breath before they find their way into the dark recesses of the lead-up to the holiday season. But BTS itself is too important to gloss over. And it’s too important to leave to global promotions, generic sweepstakes, and one core product to drive business. BTS is the second largest shopping season of the year, accounting for $27...

Marketers are data-obsessed; we want to know everything we possibly can about our customers. We invade their lives to leverage some of the most personal and important information. Yet the experience for the customer is often underwhelmingly generic and provides no obvious value. Data collection is an issue right now — not because customers don’t want to give their data, but because they don’t...

Marketers are inundated with tools, indicators, and options for measuring campaign performance. In some sense, we’re beholden to the recent torrent of investment in analytics to prove a success and show ROI. It’s given us the ability to take a deep-dive into just about every customer behavior, but not all metrics are created equal and finding the right ones for your brand can be challenging....

Most marketers see data as the primary impediment to targeted marketing -- and with good reason. Data can be unwieldy, challenging to collect and even more difficult to organize across channels. Data presents very real challenges to marketers, but a recent survey by Iterable found that most respondents cited time, effort and expertise as the major roadblocks to their future plans for...