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CRM & Analytics (3)

Getting Your C-Suite to See Loyalty Programs as Revenue, Not Cost

Loyalty programs are often perceived as a cost center. After all, it costs money to deliver differentiated value and unique benefits to your member base. And when benefits become too rich, they can...

Segment Smarter, Sell Better: Holiday Customer Segmentation That Drives Revenue

The holiday season is make-or-break time for many brands, and holiday customer segmentation is what separates the winners from the rest. If you’re a marketer or analyst, every decision you make...

2025 State of Customer Loyalty: Insights from Brand Marketers and Loyalty360

The 2025 State of Customer Loyalty report from Loyalty360 is here and it paints a vivid picture of where loyalty strategies stand today and where they’re headed next. Based on input from over 100...

From Batch-and-Blast to Behavior-Based Email Automation

Say goodbye to guesswork and hello to personalization that performs.

The Baesman Advantage: Agency vs Internal Team

When you want to grow your marketing, improve customer experience, or solve business problems, you face an important question. Should you hire someone to work in your company, or should you use a...

Grow Your Customer File Now to Win the Holidays: How Direct Mail Supports Smarter Acquisition

If holiday sales are the Super Bowl of retail, then Q2 is training camp. The brands that win in Q4 are the ones laying the groundwork now—especially when it comes to growing a strong, responsive...

3 Steps For a More Personalized Contact Strategy That Drives Revenue

With the recent rapid expansion of omni-channel retail tech stacks, many retailers are finding it harder than ever to understand the full picture of their customers’ behavior, making marketing...

The 4 Fundamentals of Building Brand Loyalty: A Strategy for Retention

Retaining loyal customers is more critical than ever in a competitive market. The ability to create sustained customer loyalty isn’t just a perk—it’s essential for long-term success. With a strategic...

Using AI and Predictive Analytics to Elevate Your Holiday Campaigns

As the holiday season approaches, the stakes for brands of all sizes are higher than ever. It’s not just about selling—it’s about standing out in a crowded marketplace, creating memorable customer...

How Analytics-Driven Personalization Builds Loyalty in Mobile Apps

Mobile apps have become an essential tool for businesses aiming to cultivate loyal customers. Beyond simply providing convenience, they offer a platform for deeper engagement, relationship-building,...

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