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The Baesman Advantage: Agency vs Internal Team

by
Jenn Emery
tags Retail Email & SMS Loyalty Programs CRM & Analytics Multichannel

When you want to grow your marketing, improve customer experience, or solve business problems, you face an important question. Should you hire someone to work in your company, or should you use a marketing agency?

Both options have their strengths, but more brands are realizing the value of partnering with an agency. At Baesman, we go beyond the role of a vendor. We become a strategic extension of your team. Here’s why choosing an agency like ours often makes more sense than building everything in-house.

1. A Full Team of Experts Instead of One Hire

Hiring a full-time employee gives you one person with a specific skill set. When you work with Baesman, you gain access to an entire team of specialists in strategy, analytics, digital marketing, customer data, loyalty, print, and more. That’s decades of combined experience focused on improving your marketing efforts and enhancing brand loyalty.

Whether you need an email coder, a loyalty strategist, or a customer data analyst or all three at once, we have the experts ready to jump in. Our team collaborates closely every day to ensure your initiatives are seamlessly integrated, not siloed. We make sure your products and services meet the needs of your target audience.

2. Flexible Support That Scales With You

Internal teams often struggle with bandwidth. When workloads increase, deadlines can slip and progress slows.

Baesman lets you adjust support based on your needs. This is useful for starting a new marketing campaign and it helps when growing a customer centric loyalty program. Additionally, it prepares you for a busy season.

We deliver in real time, so you're never short on resources or paying for unused capacity. This allows you to stay responsive to customer expectations without the delays that often come with hiring internally.

3. Faster Speed to Market

Hiring and onboarding take time. Our team is already trained, equipped, and ready to move. We have the tools, processes, and expertise in place to start delivering results immediately. From day one, we focus on outcomes rather than ramp-up time, driving faster conversion rates.

4. Fresh Thinking and an Outside Perspective

Internal teams can sometimes fall into familiar routines or miss emerging trends. At Baesman, we work with many brands in different industries. This gives us a good view of what works and what is coming next.

We offer new ideas, question old beliefs, and inspire innovation that helps your brand grow. We also help you create positive experiences that build strong customer relationships.

5. Clear Benchmarks to Guide Your Strategy

With Baesman, you get more than execution. You get insight. Because we work with many brands, we know what strong performance looks like. Our proprietary scorecard shows where you stand and where to focus next.

This kind of benchmarking is difficult to achieve with an internal-only team. We help you prioritize what matters most to your target market and avoid spinning your wheels. Customer feedback and real customer data power our insights, giving your strategies measurable direction.

6. Lower Overhead and Higher ROI

Building an internal team means covering salaries, benefits, software, training, and more. With Baesman, you get high-impact results without the fixed costs. You only pay for the expertise and time you need.

That means no wasted resources; just a smart, efficient partnership focused on results and aligned with your goals. A smarter investment in long-term brand loyalty and sustainable growth exists.

7. A Committed Partner, Not a Temporary Fix

We’re not here to simply fill gaps. We become a true extension of your brand. From daily execution to long-term planning, we immerse ourselves in your business and work alongside your team members to deliver meaningful outcomes.

We're not just supporting your business, we're helping you create customer-centric solutions that drive engagement and loyalty.

Final Thoughts: Why Baesman?

At Baesman, we believe that strong partnerships lead to strong results. Our clients stay with us because we bring more than just skills. We bring heart, hustle, and strategic thinking to every engagement.

Whether you're looking to enhance customer experience, launch a marketing campaign, or transform your overall marketing efforts, we’re ready to help. Our cross-industry experience gives us a unique perspective, along with real benchmarks and a proven scorecard to help you focus on what truly drives growth.

Let’s build something great together. Contact us to get started. Let’s Talk!

Download the Customer Loyalty Lifecycle eBook

by
Jenn Emery
tags
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