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Loyalty Programs (3)

How Do Customers Feel About Sharing Personal Data with Brands?

Brands are collecting more personal customer data than ever before, with almost every transaction requiring customers to share at least an email address. What’s the real purpose of collecting...

Customer Analytics: Understanding the Voice of the Customer

In today's world of business, it's important to know your customer. Gathering data on their spending habits, preferences, and behaviors can help brands create effective marketing campaigns and...

Creating A Loyalty Program That Keeps Customers Engaged

If you don't already have a loyalty program, or if your program isn't generating the results you want, it's time to start thinking about your loyalty strategy. Loyalty programs are an essential part...

5 Must-Haves to Look for in a Loyalty Platform Provider

The most successful brands know that customer loyalty isn’t bought, it’s built. Rewarding loyal advocates is a great way to build long-lasting customer relationships and keep them coming back to...

Should Your Retail Business Offer A Paid Loyalty Program?

As more and more retailers offer paid loyalty programs, some are asking themselves if they should consider adding the model to their repertoire. This approach can completely change the traditional...

Learn How To Build Emotional Loyalty

As more brands are building emotional loyalty into their customer loyalty strategies, it's important to know how best to approach this task. It's no secret that the relationship between consumers and...

INTUITION - A Patient Reward Loyalty Program In Healthcare

Rewards and loyalty programs are common in the business world, but they have only been around in the healthcare industry for a short time. As the need to boost patient and member loyalty has grown in...

Building a Brand: How to Engage Existing Customers & Build Brand Loyalty

For years now, publications have been declaring that the era of brand loyalty is long gone. Consumers jump from brand to brand to purchase products and are easily convinced to switch brands at the...

Leverage Personalization to Better Connect with Your Members

People want to feel their health insurance providers care about their personal health, and generic, impersonal messaging won’t do much to impart that feeling. Companies in the healthcare space must...

Retail Marketing Strategies to Grow Your Customer Base in 2022

Retail has faced some serious challenges over the last few years. Make 2022 the year you shake up your marketing strategies and find effective ways to pull in new customers and re-engage inactive...

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