Loyalty Programs (3)

The latest in its stable of industry-defining awards, the association for customer loyalty issued the first-ever edition of the Loyalty360 Top 10 Awards, which were announced May 18 at Loyalty Expo 2018. The awards recognize the top tier of Loyalty360 members across six categories, granting the distinction to 10 of the industry’s leading brands, agencies, individuals, programs, and technologies.

Marketers think of loyalty as a technology platform or a marketing campaign; they think it’s a demand or a lever to produce higher revenue, but it’s so much more. In its most successful iteration, loyalty is a mindset permeating all aspects of business. We demand loyalty from customers, and we chase it fervently, but few marketers stop to realize that to get something, you often must be the...