Baesman Group is looking for an individual with strong marketing, content creation, content management, and sales cycle support skills to help implement inbound and outbound marketing communication tactics with direction provided by our leadership team and agency partners.
Essential Duties and Responsibilities:
Handle day to day marketing responsibilities:
- Manage marketing project deliverables, solicit feedback and approval from stakeholders and ensure project competition within targeted timeframe and budget.
- Create, manage, and get approval for content calendar topics, blog and social media posts, and collateral materials
- Maintain collateral inventory and help assemble sales support materials including sales kits, hot sheets, brochures, emails, and proposals
- Use lead generation, nurturing, and management tools to help create new leads and engage existing leads for Baesman’s sales team. Includes creating and sending automated emails, using marketing automation tools, responding to and updating CRM tools, performing lead research, collaborating with the sales team, and creating and presenting weekly lead reports, etc.
- Conduct ongoing market research and client satisfaction surveys and present findings to executive and sales teams
- Brainstorm with the executive and sales teams to create new marketing campaigns
- Coordinate all day-to-day marketing activities, communications, meetings, etc.
Provide digital marketing campaign support utilizing the digitala variety of tools, including available:
- CRM software, project management software, reporting tools
- Marketing automation software: Create marketing campaigns and templates, and measure results, and provide lead performance reports to the executive and sales teams
- Email Service Providers: To create digital campaigns and templates, write manage content release schedules and monitor/report results
Other essential duties include available:
- Support general Baesman operations through participation in meetings as appropriate
- Serve as an example to other Baesman Associates in matters of appearance, attitude and performance in a manner best serving Baesman clients and associates