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Direct mail that proves its ROI.

We target the right households and offers, produce every piece in-house, and track results back to revenue with matchback reporting.

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Huntington National Bank Direct Mail Piece
Lower cost per piece

Without cutting quality or turnaround

Personalization beyond name and address

Powered by your real customer data

One partner, start to finish

From strategy through postage, so nothing falls through the cracks

Direct mail, without the guesswork.

Every campaign starts with a question: is this piece worth the postage? We answer it with an audit of your program before a single piece goes to press, then produce it in-house on a full lineup of presses, led by a digital web press that makes full-color personalization possible at scale. The result is direct mail that costs less to produce, reaches customers faster, and speaks to them individually.

  • USPS promotion and postage audits that find savings before you print
  • Full variable color and personalization on every piece, not just the mail panel
  • Two-day shipment to 80% of the U.S. from our Midwest facilities

Lower direct mail costs and raise your response rates. Here's how.

Strategy & Data Production & Technology Postage & Logistics Response Lift & Amplification

Start with an audit, not a guess.

Every recommendation we make ties back to a number: lower cost, faster turnaround, or a better response rate. We start with a full audit of your program, then build the strategy around it, segmented, tested, and tracked back to ROI with full matchback reporting, all on data that stays protected around the clock.

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    USPS promotion audits
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    Piece size & weight review
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    Postage cost modeling
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    List accuracy & hygiene
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    Enterprise-grade data security
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    Segmentation & matchback ROI reporting
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Marketing team reviewing direct mail program data to plan segmentation and ROI reporting

Built for volume, priced for it too.

Our in-house press technology, from sheet-fed offset to a digital web press running full variable color at up to 500 feet per minute, makes true one-to-one personalization possible at volume: variable images and offers, location-specific maps, demographic targeting, and ongoing test-and-learn optimization, built into every piece instead of bolted on after. Personalized or not, every run moves through the same production, so you get the savings of scale without losing the personal touch.

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    Sheet-fed & digital web press
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    Full variable color, 2-sided
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    Personalized offers & maps
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    Demographic targeting
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    G7 certified production
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    Card tipping & match inserting
Start a Project
Personalized direct mail pieces produced with variable data printing

Ready to see what's possible for your program?

Our Direct Mail Audit finds the savings and personalization opportunities in your current program before you commit to a change.

Let's Talk
Woman reading a piece of direct mail after removing from her mailbox.

Lower postage costs. It's a challenge we live for.

Custom drop planning, SCF and NDC drop shipping, matching, co-mingling, and current USPS promotions all reduce your postage before a single stamp is applied. We monitor every piece through the postal system with Planet Code barcoding, so you know exactly where it is and when it's about to land in the mailbox, instead of just hoping it arrived.

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    Custom drop planning
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    SCF & NDC drop shipping
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    Matching & co-mingling
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    USPS promotions expertise
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    Per-piece cost reduction
  • 6
    Real-time mail tracking
Let's Talk Postage
Direct Mail in a line where postage is being applied by machine.

Amplify your mailbox moment.

A single direct mail drop doesn't have to work alone. Response360 wraps your mail campaign in coordinated digital touchpoints across online, social, and mobile, so the same household sees your message up to 32 times across channels instead of once in the mailbox. Clients who add that layer see response rates climb 23–46% higher than direct mail alone. It's the cross-channel follow-through a mailbox alone can't deliver, reinforcing the offer while it's still top of mind.

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    Quick, turnkey setup
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    Enhanced tracking & reporting
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    Seamless digital integration
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    8–32 impressions per mailer
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    23–46% response lift
Let's Talk About Amplifying My Direct Mail
Response360 extending a direct mail campaign to online and social media impressions

Real programs, real numbers

+21% incremental ROI

A connected direct mail and CRM program for Stanley Steemer that tied every customer touchpoint together, delivering a 21% incremental ROI on direct mail.

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30% lower cost

Huntington's 60-million-piece annual direct mail program was optimized to cut program cost by 30% and shrink time to market from 6 weeks to 3.

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$250,000 saved

Two-sided printing on our Komori press cut DSW's printing time in half, freeing up $250,000 for their marketing budget.

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Results reflect specific client engagements; averages are noted where applicable.

Why Baesman

Four generations of relationships
 backed by the data, technology, and production to prove it.

Data that drives the decision

We don't personalize for its own sake. Every recommendation comes from your customer data, segmented and analyzed to find what will actually move response.

One point of contact, no handoffs

A dedicated account manager guides your program from strategy through postage, so nothing gets handed off, dropped, or lost in translation.

Speed without sacrificing quality

Our digital web press and in-house finishing mean faster turnaround on complex, high-volume jobs, without the quality tradeoffs of rushing a vendor.

Four generations of getting it right

Family-owned since 1952, we've built the kind of long-term client relationships that come from consistently keeping our word.

Quote
"They've helped us unlock growth across email, SMS, and direct mail by taking a data-driven approach and orchestrating these channels in ways we couldn't have done alone."
Andrew Schneider

Chief Marketing Officer, Stanley Steemer

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"The entire team was extremely flexible, accommodating, quick to propose creative solves, and patient with us and our client during the press check. We very much value our partnership and times like yesterday reconfirm why your team has been consistently our #1 partner we choose to work with our brands."
Masha Pentello

Sr. Analyst, Alliance Data

Quote
"You are actually the bar we use when dealing with vendors so thank you for always being available and so helpful."
Christine Ward

Program Manager, MCN Group

Fleet Feet's personalized reward reminders drove a 600% incremental ROI.

We build that personalization into every direct mail piece we produce.

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Woman holding a personalized direct mail piece featuring a sneaker
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Related Services

Direct mail rarely works alone. Here's what pairs with it.

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Customer Analytics & Insights
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Email & SMS Marketing
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Web-to-Print
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Kitting & Fulfillment

Frequently Asked Questions

Answers to the questions we hear most from marketing and print teams evaluating a direct mail partner.

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How can Baesman lower our direct mail costs?

We start with an audit: USPS promotion eligibility, ideal piece size and weight, and postage efficiency across your versions. Most savings come from compliance and format, not just print price.

How fast can a direct mail campaign go out the door?

Our digital web press and in-house finishing remove the back-and-forth of outside vendors, so we can tighten your production schedule and get campaigns to market faster without sacrificing quality.

Can you personalize beyond name and address?

Yes. Full variable color images and text, personalized offers, location-specific maps, and demographic targeting can all be built into the piece itself, not just the mail panel.

Do you handle postage and USPS compliance for us?

Yes. We evaluate your versions, analyze your data against current postal software, and identify or apply relevant USPS promotions, so you're not overpaying or risking non-compliance.

How do you measure ROI on a direct mail campaign?

Every campaign includes full matchback reporting, so you can see exactly which mailers drove which conversions, tied back to your CRM data. Segmentation and acquisition/retention testing are built into the strategy phase, so you're measuring performance from day one, not guessing after the fact.

What is Response360 and how does it work with direct mail?

Response360 wraps your mail campaign in coordinated digital touchpoints, retargeting the exact households on your mail list across web, social, and mobile. It's the layer that keeps your message in front of a customer after the mailer lands, and clients who add it see response rates climb 23–46% higher than direct mail alone.

How do you keep our customer data secure?

Your data stays protected through the entire program, with around-the-clock monitoring and independent security testing built in, not added on as an afterthought.

What does getting started with Baesman look like?

We start with a Direct Mail Audit, no commitment required, so you know exactly where the savings and personalization opportunities are before you decide to move forward.