The Baesman team performed an in-depth analysis focusing on data-driven customer behavior, personalization, and financial viability. The program delivered the incremental gains, engagement, and acquisition the American Girl team desired across multiple channels. In fact, the program delivered 20% of its year-one enrollment in just the first month.
PARTNERING WITH AN AMERICAN ICON
Rooted in research, Baesman’s AG Rewards loyalty program activated the brand’s top customers.
American Girl is one of the nation’s most iconic toy brands with a passionate following of parents and daughters that spans generations. American Girl partnered with Baesman to create a loyalty program that matched their customer’s passion and engagement through unique experiences and hard benefits.
Brand growth
Project Goals
Drive customer purchase frequency
Increase customer retention and program enrollment
Improve brand engagement across channels
The program delivered 20% of its year-one enrollment goal in just the first month.
Baesman helped us identify the right path for us that aligned so perfectly with how we view our brand and what our customers want. We’ve been partners since the inception of AG Rewards.
Karen Walz:
Director of Loyalty, American Girl
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