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POP: What Shoppers Notice in the 3 Seconds Before Purchase

Most purchase decisions don’t happen after long consideration. They happen in moments. This is the two to three seconds when a shopper slows down, looks up, and decides if a product is worth their...

How Industries Outside of Retail Can Leverage POP Signage for Engagement

When most marketers hear “point-of-purchase (POP) signage,” they think retail: displays, endcaps, shelf talkers, and in-store promotions. But the truth is that POP signage is no longer exclusive to...

How to Keep Holiday Shoppers Coming Back in 2026

Every brand loves the surge of new customers that comes with the holiday season. New records fill your CRM, your site traffic spikes, and your team is focused on a strong fourth quarter. The key to...

Retail POP: Lane Bryant's Success with Baesman's Automation

Retail brands are under constant pressure to reduce operational costs while keeping stores equipped with the POP materials they need to sell effectively. But for many teams, outdated processes,...

Transforming Loyalty Programs: Fleet Feet's Data-Driven Success

Fleet Feet found that improving a loyalty program doesn’t need a complete change. It just needs a smarter strategy and a better understanding of customer value. However, many brands have old program...

Retail Loyalty Strategy in 2026: Data-Driven, Not One-Size-Fits-All

Loyalty isn’t something you buy, it’s something you build.

Reach Your Ideal Customer with Targeted Direct Mail

A practical guide to understanding, targeting, and converting your best customers with data-driven direct mail.

Print Isn’t Dead - It’s Data-Driven: How Direct Mail Wins in a Digital World

In a world dominated by email, social media, and automation, it’s easy to assume traditional marketing channels are losing relevance. But one continues to defy expectations and outperform many...

Black Friday Cyber Monday Loyalty Strategies: Retain Holiday Shoppers

The holiday season is one of the most competitive times of the year for brands. During Black Friday and Cyber Monday (BFCM), shoppers are overwhelmed with deals and discounts making it harder for...

Who Can Use Web-to-Print? 8 Industries That Benefit the Most

Who Can Use Web-to-Print? 8 Industries That Benefit Most Web-to-print and marketing fulfillment platforms have revolutionized how organizations manage their branded materials. From retail chains to...

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