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News & Insights
Response to Revenue: Tracking the Full Impact of Direct Mail
How a Smart Direct Mail Marketing Strategy Connects Personalization, Measurement, and ROI Direct mail is often judged by response rates alone. Did the postcard drive a visit? Did the catalog generate...
POP: What Shoppers Notice in the 3 Seconds Before Purchase
Most purchase decisions don’t happen after long consideration. They happen in moments. This is the two to three seconds when a shopper slows down, looks up, and decides if a product is worth their...
How Industries Outside of Retail Can Leverage POP Signage for Engagement
When most marketers hear “point-of-purchase (POP) signage,” they think retail: displays, endcaps, shelf talkers, and in-store promotions. But the truth is that POP signage is no longer exclusive to...
How to Keep Holiday Shoppers Coming Back in 2026
Every brand loves the surge of new customers that comes with the holiday season. New records fill your CRM, your site traffic spikes, and your team is focused on a strong fourth quarter. The key to...
Retail POP: Lane Bryant's Success with Baesman's Automation
Retail brands are under constant pressure to reduce operational costs while keeping stores equipped with the POP materials they need to sell effectively. But for many teams, outdated processes,...
Transforming Loyalty Programs: Fleet Feet's Data-Driven Success
Fleet Feet found that improving a loyalty program doesn’t need a complete change. It just needs a smarter strategy and a better understanding of customer value. However, many brands have old program...
Retail Loyalty Strategy in 2026: Data-Driven, Not One-Size-Fits-All
Loyalty isn’t something you buy, it’s something you build.
Reach Your Ideal Customer with Targeted Direct Mail
A practical guide to understanding, targeting, and converting your best customers with data-driven direct mail.
Print Isn’t Dead - It’s Data-Driven: How Direct Mail Wins in a Digital World
In a world dominated by email, social media, and automation, it’s easy to assume traditional marketing channels are losing relevance. But one continues to defy expectations and outperform many...
Black Friday Cyber Monday Loyalty Strategies: Retain Holiday Shoppers
The holiday season is one of the most competitive times of the year for brands. During Black Friday and Cyber Monday (BFCM), shoppers are overwhelmed with deals and discounts making it harder for...