Retail POP: Lane Bryant's Success with Baesman's Automation

Retail brands are under constant pressure to reduce operational costs while keeping stores equipped with the POP materials they need to sell effectively. But for many teams, outdated processes, manual sign requests, uncontrolled ordering, and bloated inventory, make that goal almost impossible.

Lane Bryant faced this same challenge. Their point-of-purchase (POP) program had become inefficient, expensive, and difficult for store and marketing teams to manage. Here’s how partnering with Baesman transformed their entire operation and unlocked dramatic cost savings.

The Challenge: A POP Program Overrun With Manual Tasks and High Costs

Lane Bryant’s fulfillment workflow relied entirely on manual effort. Store managers submitted sign requests individually. Marketing teams reviewed and processed orders by hand. Inventory piled up. Waste increased. And costs across freight, warehousing, and program management continued to grow.

These issues created three major roadblocks:

• Daily tasks pulled managers away from customers

• Order inconsistencies and lack of limits drove up expenses

• Inventory overage and waste strained budget and storage capacity

It was clear the process needed a complete overhaul.

The Solution: A Centralized, Automated POP Ordering System

To eliminate the manual workload and gain control over costs, Lane Bryant implemented Baesman’s automated Sign Ordering System™ (SOS™), a turnkey ordering and fulfillment platform designed to simplify POP management from end to end.

With this system, Lane Bryant gained:

• A centralized online POP portal for all stores

• Built-in order limits to prevent unnecessary spend

• Real-time inventory visibility

• Automated low-stock alerts

• Streamlined approvals for marketing teams

• Custom kit packaging to speed fulfillment and reduce waste

What once required hours of manual coordination became a quick, easy, and standardized process.

“It gives us the ability to be proactive, to manage a problem before it becomes a problem. You can’t put a price tag on that.”
— Cyndi Boblett, Print Production Director, Lane Bryant

The Results: Nearly 50% Cost Reductions Across the Board

The impact of this operational transformation was immediate and award-winning.

Lane Bryant achieved:

• 50% reduction in total program costs

• Nearly 50% reduction in freight and warehousing expenses

• 90% reduction in in-store POP inventory

These gains were so significant that Lane Bryant awarded their President’s Award for Improvement and Cost Reduction to the Baesman team behind the solution.

Why This Matters for Retailers Today

Many retailers still struggle with outdated POP fulfillment processes, manual ordering, inconsistent store needs, limited visibility, and unpredictable costs. Lane Bryant’s transformation shows what’s possible when brands replace time-consuming workflows with scalable technology.

Modernizing your POP program can help you:

• Reduce freight and warehousing expenses

• Gain tighter control over inventory

• Minimize store-level labor

• Improve speed and accuracy of fulfillment

• Keep marketing teams focused on strategy, not logistics

A system that is proactive instead of reactive doesn’t just save money, it strengthens the entire customer experience at the store level.

Looking Ahead: Turning POP Operations Into a Competitive Advantage

Lane Bryant’s story proves that operational excellence isn’t just about cutting costs, it’s about building a system that supports store teams, increases efficiency, and ensures consistent brand execution.

If your current POP program feels fragmented, too manual, or too expensive, a centralized, automated solution might be the operational shift your brand needs.