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News & Insights
4 Healthcare Marketing Privacy Tips for HIPAA Compliance
With mass marketing in the healthcare field, it’s easy to stay compliant with the Health Insurance Portability and Accountability Act (HIPAA) because you aren’t getting personal. However, research...
Deploying Customer Data for Better Retention and Acquisition
Are you making the most of your customer data, or are you leaving this goldmine untapped? Leveraging customer data can help you acquire more customers, reactivate inactive customers, retain...
Paper Shortage - What You Should Know
Like many other industries around the world, the paper production industry is facing a supply chain shortage. Paper prices have inevitably increased, and not only are the prices increasing, but the...
Building a Brand: How to Engage Existing Customers & Build Brand Loyalty
For years now, publications have been declaring that the era of brand loyalty is long gone. Consumers jump from brand to brand to purchase products and are easily convinced to switch brands at the...
How to Find the Right Commercial Printer for You
Choosing the right commercial printing company to partner with can seem daunting. How do you make the right choice?
How to Earn Positive ROI from Analyzing Your Customer Database
How can you know where there are opportunities for growth if you’re not sure where you stand right now? Analyzing your customer database can reveal opportunities for implementing changes that produce...
Leverage Personalization to Better Connect with Your Members
People want to feel their health insurance providers care about their personal health, and generic, impersonal messaging won’t do much to impart that feeling. Companies in the healthcare space must...
Retail Marketing Strategies to Grow Your Customer Base in 2022
Retail has faced some serious challenges over the last few years. Make 2022 the year you shake up your marketing strategies and find effective ways to pull in new customers and re-engage inactive...
What on Earth Is Variable Data Printing?
What is variable data printing (VDP)? Maybe you’ve heard this term thrown around in marketing circles, but you’re foggy on the details or don’t have the first idea what it means.
5 Things You Didn't Know About Variable Data Printing
Maybe you’ve heard of variable data printing (VDP)—the print technology that automatically customizes printed materials like direct mail based on customer data. If you’ve never used variable data...