News & Insights

Here's Why Loyalty Needs to Break the Rules

Loyalty providers produce programs that are so cookie-cutter and permanently standardized that it’s nearly impossible to tailor these programs to individual brands. Marketers are following a...

Marketing Wins Big at Loyalty360 Loyalty Expo 2018

The latest in its stable of industry-defining awards, the association for customer loyalty issued the first-ever edition of the Loyalty360 Top 10 Awards, which were announced May 18 at Loyalty Expo...

Avoid Analysis Paralysis with These Actionable Insights

Marketers are inundated with tools, indicators, and options for measuring campaign performance. In some sense, we’re beholden to the recent torrent of investment in analytics to prove a success and...

Baesman Wins Chief Marketer Top 200 Agencies Award

Baesman Insights & Marketing is honored to be named one of the top 200 marketing agencies of 2019 for the second consecutive year by Chief Marketer. The Chief Marketer 200 is the list of the best...

Customer Loyalty is More Than Marketing, It's a Mindset

Marketers think of loyalty as a technology platform or a marketing campaign; they think it’s a demand or a lever to produce higher revenue, but it’s so much more. In its most successful iteration,...

How to Build Customer Loyalty Through Journey Mapping and Personalization

Most marketers see data as the primary impediment to targeted marketing -- and with good reason. Data can be unwieldy, challenging to collect and even more difficult to organize across channels. ...