Saving Retail with Customer Loyalty Programs
Retail has some troubling storms brewing for the future.
News & Insights
Print Production Capacity Doubles with New Komori Printing Press
Baesman Group has partnered with Komori America Corporation to add a brand new tool to its printing arsenal: the Komori eight-color Lithrone G40 perfector press (GL840P) with H-UV. This new Komori...
Stop Paying So Much For Your Direct Mail Solutions
Forever most marketers and mailing service providers have been spending $.01 - $.03 per piece too much for their postcard postage and don’t even know it. With proper planning and the right partner,...
Direct Mail is Back!
Direct Mail is Back! Actually, direct mail never left. Direct mail is one of the fastest growing segments of the printing industry and the pundits who cried death to direct mail are now...
Baesman Insights & Marketing Adds New Talent To Expanding Team
Baesman Insights & Marketing has added three new members to its growing team. Becca Logan and Katie Huesman join the agency as Account Managers, and Tara Menon joins as a Senior Data Analyst. Logan,...
The Do's & Don'ts of Loyalty Marketing
There’s never been more pressure on loyalty marketers than there is now, when brands struggle in a challenging market and clash with the new realities of retail. Many CMO’s and CEO’s are looking to...
How to Create a Customer Database and Unlock Actionable Insights
Data initiatives are finally finding the platform they deserve—and for good reason. Data is the foundation of every great marketing strategy and loyalty program. Yet another element is just as...
Is your data safe with your printer?
Yahoo, Equifax, Anthem, Ebay, Target, JP Morgan, Home Depot, Adobe, the CIA, and Hillary Clinton’s emails. What do they all have in common? In the last 4 years, their infrastructures were breached...
Baesman Insights & Marketing Wins Spot on Chief Marketer 200
COLUMBUS, OH – (December 1, 2017) – Baesman Insights & Marketing is honored to be named one of the top 200 marketing agencies of 2018 by Chief Marketer. The Chief Marketer 200 is the first-ever list...
Survive the Retail Digital Revolution with Signage Displays
The retail bubble is finally bursting. For too long, retailers have remained bloated in store footprints and overconfident in mindset. Store experiences refused innovation for decades, while...