SMS or Email Marketing: Which One Is Best for Your Business?

To text or to email—that is the question.

SMS and email are both highly effective marketing channels for engaging customers and achieving maximum ROI. However, choosing between SMS and email marketing for your business can be challenging. 

Let’s compare the key advantages to determine the best approach for your business:

SMS and Email Marketing: Comparing Key Advantages

The truth is that there are numerous benefits to both SMS and email marketing. We’ll break them down for you below:

SMS Marketing

SMS marketing has been growing in popularity in recent years—and that momentum is unlikely to slow down anytime soon. In a recent survey, 70 percent of respondents said they have subscribed to receive text messages from a business within the past year, up from 62 percent in 2021. Additionally, nearly half of the younger generations (millennials and Gen Z) said they like being contacted by brands via SMS. 

More and more brands are catching on and embracing SMS marketing to reach customers in a way that is:

• Immediate: SMS marketing is even more instantaneous than email. It puts content straight in your customers’ hands where they’re most active and engaged.

• Casual: Many customers—especially younger generations—prefer texting to other communication methods because it’s fast, familiar, and noninvasive.

• Accessible: SMS messages are incredibly accessible, contributing to open rates as high as 98 percent. Plus, there’s no spam inbox to worry about!

• Concise: Brevity is also a benefit of SMS marketing. Character caps typically force brands to get straight to the point, which customers appreciate.

Email Marketing

Email has been a popular and effective marketing channel for years. Despite some losing faith in its effectiveness, email marketing is still a great way to turn contacts into customers and boost revenue—at least with the right strategy and support in place.

The data doesn’t lie. 77 percent of marketers have seen an increase in email engagement over the past year. What’s more, email marketing revenue is on the rise, estimated to reach almost 11 billion by the end of 2023.

Some of the top email marketing benefits include:

• Long-form: Length is an advantage of email marketing. Email is a great channel for long-form educational content that may be too lengthy for SMS.
• Customizable: Email marketing allows for much more customization than SMS, with the ability to insert different graphics, videos, attachments, and subject lines.
• Automation: Email automation enables marketers to deploy more efficient, effective campaigns, ensuring the right messages get delivered at the right time.
• Segmented: Marketers can send highly targeted email messages and nurture leads with drip campaigns to encourage conversion.

How Baesman Powers Effective SMS and Email Marketing

Are you still scratching your head and trying to decide the best fit for your business? 

Here’s the good news: You don’t have to choose. You can implement more impactful marketing campaigns by using both SMS and email to drive your efforts. In fact, implementing both (in the right way, at the right time) is truly the best of both worlds.

An SMS and email marketing partner like Baesman can help you execute personalized, data-driven campaigns that take your digital marketing strategy to the next level. We support everything from marketing strategy and segmentation to coding, deployment, and reporting. The result? A customized, hands-on solution and content tailored to each marketing channel and customer.

Data is the driving force behind everything we do at Baesman. Is your business using best-practice customer analytics to inform its strategy and drive ROI? Take our fast, free CRM & Analytics Checkup to find out!