Turn customer data into clear insights that improve targeting, campaign performance, and measurable growth.
Build and manage loyalty programs that increase engagement, retention, and customer lifetime value.
Coordinate direct mail, email, and SMS strategies that reach the right customers and prove ROI.
Design connected journeys that move customers from acquisition to retention and repeat purchase.
Execute personalized direct mail campaigns that improve targeting, response rates, and measurable marketing ROI.
Deliver timely, data-driven email and SMS campaigns that increase engagement, conversion, and customer retention.
Produce and deliver on-brand print, signage, and materials on time across every location.
Give teams one platform to order, customize, and control branded materials at scale.
Simplify complex distribution with accurate kitting, inventory control, and on-time delivery.
Curated, brand-right merchandise for campaigns, events, customer engagement, and everyday brand visibility.
Branded online stores that simplify ordering, inventory management and distribution across teams and locations.
Custom kit assembly, warehousing, and reliable fulfillment for launches, events, employee programs, and customer campaigns.
Brand-right merchandise solutions tailored to your audience, objectives, timeline and budget—from product selection through fulfillment.
Drive traffic, increase conversion, and build loyalty with personalized marketing across every customer touchpoint.
Turn every visit into repeat business with timely, location-specific campaigns that drive frequency and loyalty.
Connect with customers and retail partners through data-driven campaigns that drive awareness, trial, and repeat purchase.
Build trust and deepen relationships with compliant, personalized communications that drive engagement and lifetime value.
Deliver consistent, on-brand marketing across every location while enabling local flexibility and control at scale.
Reach patients with relevant, HIPAA-compliant communications that improve engagement, outcomes, and retention.
Inspire action and increase donations with targeted campaigns that connect emotionally and demonstrate impact.
Mobilize supporters and drive action with targeted messaging that reaches the right audience at the right time.
See how direct mail, email, and SMS worked together to drive measurable revenue growth for Stanley Steemer.
See how brands turn strategy into measurable ROI with campaigns built to increase revenue, improve response, and execute more efficiently.
We combine data-driven strategy, seamless execution, and personalized support to help brands build more profitable customer relationships.
See how Baesman protects customer data with secure processes, compliance standards, and a commitment to transparency.
Explore the recognition that reflects Baesman’s commitment to innovation, quality, service, and results.
Discover the technology and strategic partnerships that help Baesman deliver smarter, more connected marketing.
Join a team that values collaboration, growth, and doing the right thing for clients, teammates, and each other.
Like many other industries around the world, the paper production industry is facing a supply chain shortage. Paper prices have inevitably increased, and not only are the prices increasing, but the availability of paper stock has become slim as raw material costs rise, mills enact allocations and price increases, and labor shortages continue.
The supply chain shortage we are currently experiencing has kept many commercial print companies out of the market due to cost alone. Baesman, has managed to invest in large quantities of paper inventory, which allows us to better manage price inflation for print products and stay ahead of larger production issues for our clients.
The paper supply chain has been under pressure for over a year. In June 2021, some of the paper manufacturers announced a 10% price increase on their coated and uncoated paper, which was their first increase since 2014.
Later in the year, we started experiencing another severe shortage of raw materials. The pulp that paper mills use to produce printable paper has become scarce and more expensive, making it hard for print companies to operate at their normal capacity. But a lack of raw materials is only one factor of the supply chain shortage, and there are a variety of causes like:
According to industry experts, the paper shortages and rising prices are expected to persist through 2023, with a potential further spike in demand during the summer months of 2022.
The good news is that we are here to help you navigate the shortage and keep your projects moving.
Many of the mills are running at or near full capacity, and some specialty grades are on allocation, affecting lead and turnaround times. We are doing everything possible to get you the best pricing and deliver your jobs on time, but steps you can take to ensure your needs are met include:

Baesman is combatting the shortage by bumping up inventory of our most popular papers. We currently maintain a wide supply of paper and are striving to get more sheets, if necessary, to ensure future job opportunities for our clients. We are also able to secure first priority with several paper providers due to our trusted buying history.
With 70 years of expertise, we are well-versed in overcoming obstacles and offering exceptional client service, even in the most trying and demanding of circumstances.
Want to talk about paper strategy? Let's talk! We'll do everything we can to ensure that your projects continue to go out on time.