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Retail (2)

USPS Rate Hike 2025: What Marketers Need to Know and Plan For

At Baesman, we keep a close eye on anything that affects your marketing performance and bottom line—including postage rates. The U.S. Postal Service (USPS) has proposed new mailing prices set to take...

3 Steps For a More Personalized Contact Strategy That Drives Revenue

With the recent rapid expansion of omni-channel retail tech stacks, many retailers are finding it harder than ever to understand the full picture of their customers’ behavior, making marketing...

The Resurgence of Direct Mail: Boosting Engagement and ROAS

In a digital-first world, marketers are constantly battling rising ad costs, declining engagement, and increasing consumer fatigue. While digital advertising has long been the go-to strategy, new...

The 4 Fundamentals of Building Brand Loyalty: A Strategy for Retention

Retaining loyal customers is more critical than ever in a competitive market. The ability to create sustained customer loyalty isn’t just a perk—it’s essential for long-term success. With a strategic...

How to Choose the Right Fulfillment Partner: A Guide for Operations

The modern supply chain is a complex, high-stakes environment where efficiency, accuracy, and scalability are essential. Whether you're managing inventory for a single location or fulfilling orders...

Using AI and Predictive Analytics to Elevate Your Holiday Campaigns

As the holiday season approaches, the stakes for brands of all sizes are higher than ever. It’s not just about selling—it’s about standing out in a crowded marketplace, creating memorable customer...

Maximizing Customer Satisfaction Through Journey Mapping

Understanding the customer's journey is crucial. It serves as a roadmap to customer satisfaction. Customer Journey Mapping is a powerful method for visualizing the customer's experience with a brand....

Engaging Customer Experience with Loyalty Programs and Customer Analytics

Creating an engaging customer experience is no longer a luxury—it's a necessity, especially in the retail industry. As businesses strive to stand out in a crowded market, understanding and...

Beyond the Inbox: Create Customer Loyalty With Direct Mail Marketing

Direct mail continues to prove itself as a powerful tool to cut through the digital noise and establish a more personal connection with customers. Direct Mail marketing can play a pivotal role in...

Holiday Marketing Trends in 2023: Strategies to Elevate Your Brand

The holiday season is not just a time for festive cheer; it's also a prime opportunity for brands to boost their sales and connect with their customers. As brands gear up for a season marked by...

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