With Baesman by their side for five years, Carhartt has transformed their email channel into a more efficient, revenue-driving engine. From seamless campaign execution to strategic optimization, Baesman continues to support Carhartt with their email channel strategy and execution efforts.
Scaling Email with Proven Expertise
For Carhartt, a leading global workwear brand, email isn’t just another marketing channel, it’s a critical driver ofengagement and revenue. But with the sheer volume of campaigns, the complexity of coding and QA, and theconstant need to optimize performance, Carhartt needed more than extra hands. They needed a partner whocould step in seamlessly, execute flawlessly, and bring the strategic expertise to elevate email channel resultseven further.
Carhartt turned to Baesman, a trusted partner with deep expertise in email channel management, project management, and coding. Acting as a true extension of Carhartt’s marketing team, Baesman’s expert project managers and coding specialists hit the ground running, supporting both the transition and ongoing execution of campaigns with speed and precision.
But Baesman didn’t stop there. Beyond day-to-day execution, their team provided strategic channel guidance, using data and insights to uncover new opportunities for performance and efficiency. With Baesman managing execution and optimization, Carhartt’s internal teams were able to redirect focus toward higher-level strategy and business growth initiatives.
35 hours
saved per week through streamlined workflows and Baesman-led execution, eliminating the need for added headcount.
Stronger ROI
Optimized email performance and stronger ROI driven by strategic insights and improved testing + targeting.
Our partners at Baesman understand our brand and bring unmatched industry expertise in email strategy and execution. They’ve stepped in seamlessly as an extension of our team, providing us direct access to their coders, and project managers so we can move at the speed of our business. Baesman saves us valuable time and allows us to be more efficient and drive more revenue from our email execution efforts.
Brien Baumgartner:
Retention Marketing Manager at Carhartt
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