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Retail Kit Packing: The What, The Why, and The How

tags Fulfillment

In the world of retail, physical displays and signs are crucial, and for maximum impact, they need to be changed out frequently. Designing and printing displays are just part of the equation—you also need to get these displays to your stores on time and free of any quality-compromising issues. This is where kit packing comes in. 

What is retail kit packing?

Kit packing—or simply “kitting” as it’s typically called in the industry—involves packing related items (in this case, visual marketing display pieces) and shipping them to their destination. 

In other words, when you place an order, your logistics partner carefully packs the correct display pieces stored in their warehouse into boxes and sends them to the correct place(s). 

Sounds simple enough, right? Well, not if you’re ordering hundreds of displays of various kinds and sending them to different locations. In these cases, kitting is a major undertaking and subject to all sorts of potential problems that can cost you time and money, like shipping delays or damage that occurs in transit. For larger brands, it’s critical to have a kitting solution that can handle their needs at scale. In some cases, this could mean kitting thousands of retail displays every week!


Why is quality kitting so important?

Kit packing is important because it can ultimately make or break your success with in-store marketing displays. You need to get the right signs to the right places in tip-top shape. 

Your attention is more likely to be drawn to retail kit packing if it’s done poorly. Some common issues include:

  • Slow timing: In the case of sales promotions and other temporary messages, delays in packing or shipping can mean the difference between getting a display out on time for maximum impact and the display being rendered irrelevant by the time it arrives. 
  • Damage: If signs aren’t packaged properly, they can arrive with dents, tears, or other damage that compromises the quality and appearance of your displays. These issues can make the signs unusable or make a poor brand impression on consumers if you use them.
  • Inaccurate shipments: Displays may become useless if they arrive at the wrong retail location due to errors on the part of your logistics partner. For instance, a sign may call out a different location in the message or graphic or promote the wrong product. 
  • High costs: Another problem that can plague kitting is costs. The previous issues discussed can all have financial ramifications, but it doesn't stop there. A partner may do a good job of protecting signs from damage, but if their methods add a lot of additional freight, this will add considerably to your shipping costs. 

You need a partner like Baesman who can help you avoid all these problems and handle your kitting at scale.


How can you achieve effective kitting solutions?

Achieving effective kitting comes down to choosing the right partner. Look for someone who has a proven track record of success and who:

  • Ships at the speed of retail.
  • Creates custom shipping boxes to reduce freight and damage potential.
  • Has a quality control process in place for accuracy.

At Baesman, we tick all these boxes, and we can handle your kitting at scale—even kitting 15,000 retail kits weekly. Even on such a large scale, our attention to detail is unmatched. We also offer custom-labeled packaging to help you keep display inventory organized. 

Baesman is a partner you can trust when it comes to your retail marketing materials, from creation through fulfillment. Learn more about our kit packing and distribution solutions!

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