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Multichannel

Response to Revenue: Tracking the Full Impact of Direct Mail

How a Smart Direct Mail Marketing Strategy Connects Personalization, Measurement, and ROI Direct mail is often judged by response rates alone. Did the postcard drive a visit? Did the catalog generate...

Getting Your C-Suite to See Loyalty Programs as Revenue, Not Cost

Loyalty programs are often perceived as a cost center. After all, it costs money to deliver differentiated value and unique benefits to your member base. And when benefits become too rich, they can...

The Future Email Marketing Tech Stack: How to Build a Smarter System

As digital marketing evolves and consumer expectations rise, brands are being challenged to deliver faster, smarter, and more personalized experiences. That means rethinking your email marketing tech...

The Baesman Advantage: Agency vs Internal Team

When you want to grow your marketing, improve customer experience, or solve business problems, you face an important question. Should you hire someone to work in your company, or should you use a...

Email Execution: Common Pitfalls to Avoid

Email remains one of the most powerful marketing channels in a brand’s arsenal. It’s cost-effective, measurable, and, when executed well, incredibly effective at engaging audiences and driving...

Grow Your Customer File Now to Win the Holidays: How Direct Mail Supports Smarter Acquisition

If holiday sales are the Super Bowl of retail, then Q2 is training camp. The brands that win in Q4 are the ones laying the groundwork now—especially when it comes to growing a strong, responsive...

The Resurgence of Direct Mail: Boosting Engagement and ROAS

In a digital-first world, marketers are constantly battling rising ad costs, declining engagement, and increasing consumer fatigue. While digital advertising has long been the go-to strategy, new...

Using AI and Predictive Analytics to Elevate Your Holiday Campaigns

As the holiday season approaches, the stakes for brands of all sizes are higher than ever. It’s not just about selling—it’s about standing out in a crowded marketplace, creating memorable customer...

What is Retention Marketing And How to Start

Attracting new customers is essential, but it's only one part of building a successful brand. To create a business that endures, companies need to look beyond one-time buyers and focus on cultivating...

Boost Holiday Sales with Personalized Marketing Strategies

As the holiday season approaches, businesses ramp up their marketing efforts to capture customer attention in a competitive landscape. One of the most effective ways to stand out during this time is...

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