News & Insights

Benefits of Variable Data Printing: Why Personalization Drives Results

Variable data printing improves direct mail performance by making every piece more relevant to the customer receiving it. Brands using personalized print marketing often see higher response rates,...

Customer Loyalty and Retention: How They Work Together to Drive Growth

Customer loyalty and retention are closely connected, but they are not the same thing. Retention focuses on keeping customers coming back, while loyalty focuses on building stronger emotional and...

Speed-to-Market Advantage: How Web-to-Print Solutions Drive Success

Brands don't just compete on price, product quality, or customer experience—they compete on speed.

Mailing Templates: How to Structure Direct Mail for Maximum Response

A strong mailing template improves direct mail response by making messaging easier to understand, more relevant to the customer, and simpler to act on. The structure of a direct mail piece influences...

Loyalty Marketing Programs: How to Activate and Evolve Your Program Over Time

Loyalty marketing programs work best when they evolve alongside customer behavior, purchase patterns, and engagement trends. Brands that continuously optimize personalization, messaging, rewards, and...

What Is Variable Data Printing? A Simple Guide to Personalized Print

Variable data printing is a digital printing method that personalizes each printed piece using customer data. Brands use it to create personalized direct mail campaigns with customized text, images,...

How Hibbett Built a Customer-First CRM Strategy That Delivers Results

At CRMC 2026, Hibbett and Baesman shared how a decade-long partnership evolved from optimizing a loyalty program into building a customer-centric CRM strategy powered by data, testing,...

Customer Loyalty Marketing: How to Turn Engagement Into Revenue

Customer loyalty marketing helps brands increase repeat purchases, improve customer retention, and grow customer lifetime value through personalized engagement across digital and physical channels....

EDDM Mailing: How Local Businesses Use It to Drive Foot Traffic

EDDM mailing helps local businesses reach every home in a targeted geographic area without needing a customer mailing list. By using USPS Every Door Direct Mail strategically, brands can increase...

Customer Loyalty Analytics: How to Measure and Improve Retention

Customer loyalty analytics helps brands understand which customers stay engaged, what drives repeat purchases, and where retention strategies are falling short. By tracking the right customer...

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