Direct mail is an ideal marketing strategy to improve client acquisition, reactivate customers who haven't purchased from you in a while, or even attract new employees for your recruiting efforts. We all know the heart of a successful direct mail campaign is a great mailing list. But did you know that a knowledgeable direct mail partner can increase your customer acquisition efforts by securing...
Customer retention can be the key to growing your revenue because existing customers are known to spend more than new customers, and convincing customers to stick around tends to cost less than acquiring new customers.
Direct mail is a key part of many companies’ marketing strategies. It’s smart to focus on design and messaging to make your direct mail impactful, but when it comes to physical marketing collateral, you also need to think about printing.
Direct mail is back! Direct mail has made a comeback as an impactful marketing medium—as long as it’s personalized for each recipient. In this article, we cover the three main considerations for your direct mail campaigns so you can connect with your consumers. In order to maximize your ROI, you should find the right solutions for strategy, printing, and mailing.
Digital marketing has earned its spot as a popular way of building brand awareness and connecting with your target audience, but digital marketing is by no means the only way you should be connecting with consumers.
Gathering customer data is an important starting point, but it’s not enough—you have to know what to do with that data. Unfortunately, data can be messy and confusing on its own. That’s why you need a strong strategy in place to make your data work for you.
The age of personalization is here, and marketers are learning how they can leverage data to form more meaningful connections with each individual member of their target audience. Customers are bored with marketing messages that feel generic rather than tailored to them.
Chances are you’ve increased your company’s digital marketing efforts in recent years, but this doesn’t mean you should leave all traditional marketing tactics behind.
Fulfillment is a crucial piece of the puzzle for businesses in a wide variety of industries. Whether you’re storing and shipping point-of-purchase signage to your retailers or kit packing and shipping products to e-commerce customers, you need a partner who can help you optimize your fulfillment process, both for your benefit and for your customers.
Although digital marketing channels have taken on increasing importance for many companies, direct mail can still play an important role in your marketing strategy. Direct mail has long been—and continues to be—a successful way of delivering the right message to the right audience at the right time.