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Retail

Segment Smarter, Sell Better: Holiday Customer Segmentation That Drives Revenue

The holiday season is make-or-break time for many brands, and holiday customer segmentation is what separates the winners from the rest. If you’re a marketer or analyst, every decision you make...

Solving the Hidden Challenges of POP Signage

Point-of-purchase (POP) signage is a proven way to influence customer behavior where it matters most: at the point of decision. Whether it’s a retail environment, a restaurant, a regional sales...

Avoid Common Pitfalls: Ensure Your In-Store Signage Strategy Succeeds

You’ve got the campaign strategy. The creative is ready. Now comes the final, critical step: activating your visual marketing.

The Future Email Marketing Tech Stack: How to Build a Smarter System

As digital marketing evolves and consumer expectations rise, brands are being challenged to deliver faster, smarter, and more personalized experiences. That means rethinking your email marketing tech...

Streamline Your Marketing Distribution: A Comprehensive Guide

Managing distribution across hundreds or thousands of store locations isn’t just about signage, it’s about making sure the right materials get to the right place at the right time. Whether it's HR...

From Batch-and-Blast to Behavior-Based Email Automation

Say goodbye to guesswork and hello to personalization that performs.

Audit Your In-Store Signage and Maximize Retail Efficiency

In retail, every detail counts. In-store signage is no exception. Yet too often, signage is an overlooked area where inefficiencies pile up and unnecessary costs eat away at your budget. Damaged...

The Baesman Advantage: Agency vs Internal Team

When you want to grow your marketing, improve customer experience, or solve business problems, you face an important question. Should you hire someone to work in your company, or should you use a...

If You’re Not Auditing Your Direct Mail, You’re Probably Overspending

If you’re already using direct mail, you know its power: it cuts through digital clutter, builds brand recognition, and drives response in ways email alone can’t. But even effective campaigns can be...

Email Execution: Common Pitfalls to Avoid

Email remains one of the most powerful marketing channels in a brand’s arsenal. It’s cost-effective, measurable, and, when executed well, incredibly effective at engaging audiences and driving...

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