Avoid Common Pitfalls: Ensure Your In-Store Signage Strategy Succeeds
You’ve got the campaign strategy. The creative is ready. Now comes the final, critical step: activating your visual marketing.
News & Insights
Streamline Your Marketing Distribution: A Comprehensive Guide
Managing distribution across hundreds or thousands of store locations isn’t just about signage, it’s about making sure the right materials get to the right place at the right time. Whether it's HR...
Audit Your In-Store Signage and Maximize Retail Efficiency
In retail, every detail counts. In-store signage is no exception. Yet too often, signage is an overlooked area where inefficiencies pile up and unnecessary costs eat away at your budget. Damaged...
If You’re Not Auditing Your Direct Mail, You’re Probably Overspending
If you’re already using direct mail, you know its power: it cuts through digital clutter, builds brand recognition, and drives response in ways email alone can’t. But even effective campaigns can be...
Email Execution: Common Pitfalls to Avoid
Email remains one of the most powerful marketing channels in a brand’s arsenal. It’s cost-effective, measurable, and, when executed well, incredibly effective at engaging audiences and driving...
From Data to Devotion: 5 Strategies for Scalable, Profitable Customer Loyalty
In retail today, the mandate is clear: personalization is no longer a trend. It is foundational. Loyalty cannot be sustained through generic discounts or passive point accrual. And while brands are...
Customizing POP Signage: How Personalized In-Store Messaging Drives Results
Point-of-purchase (POP) signage is a powerful tool in retail marketing, designed to grab shoppers’ attention and influence behavior right where decisions are made. But to truly be effective, signage...
Grow Your Customer File Now to Win the Holidays: How Direct Mail Supports Smarter Acquisition
If holiday sales are the Super Bowl of retail, then Q2 is training camp. The brands that win in Q4 are the ones laying the groundwork now—especially when it comes to growing a strong, responsive...
USPS Rate Hike 2025: What Marketers Need to Know and Plan For
At Baesman, we keep a close eye on anything that affects your marketing performance and bottom line—including postage rates. The U.S. Postal Service (USPS) has proposed new mailing prices set to take...
The Ultimate All-in-One Portal for Customization, Ordering, and Delivery
Are you struggling to keep your marketing efforts organized and on-brand across multiple locations? Efficiency and consistency are key to maintaining brand integrity and maximizing marketing...